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Hi there! I'm so eager to learn what color has been chosen for 2026. What's the scoop?

Brace yourself, because every year since 1999, Pantone chooses a signature color. This pick is a reflection of the zeitgeist—shaping everything from our collective sentiment and fashion choices to interior styling. Last year's color was the darker neutral "Mocha Mousse," which came after the gentle and peachy "a delicate peach tone."

This year's announcement, in contrast, is even more puzzling. It is "an airy shade," described by a "ethereal and neutral white."

Laurie Pressman, vice-president of the Pantone Color Institute, remarked that it is "an essential foundational hue … enabling all colors to stand out."

Interesting, Cloud Dancer… seriously, white? Is this a prank? Does white qualify as a proper color?

Can you even describe the shade of milk? A blank page? While many view white as a color, the entire spectrum is at its core a perception of light wavelengths. It's present in a child's crayon box, so for practical purposes the answer is yes.

The question of whether Pantone is pulling our leg is harder to determine. The company states, Cloud Dancer mixes well with other colors, isn't overstimulating, makes a minimalist statement, and exudes quiet sophistication.

Responses from critics, however, has not been as kind. A number of observers have suggested Pantone of being completely "out of touch." Style expert Mandy Lee described it as "a let-down." Others have likened it to subtle advocacy of problematic concepts seen in popular culture.

Right, hopefully they're cheerfully oblivious that the timing is awkward to be pointedly celebrating the color white... So, how might someone rarely near a fashion show incorporate this news in daily life? I recently coated my kitchen ceiling white, does that count?

It absolutely counts. The same goes for your earbuds, tiles, or linen sheets.

It's funny you mention fashion shows, because many recent shows have been vibrantly colorful, featuring plant-based materials on the catwalk.

The color white were present, like always, in designer collections—from structured tops to tailored gowns. Celebrities and public figures have also been photographed in pristine white outfits at prestigious shows.

The positive takeaway is: you likely already possess something in this "understated" color of the year. In the words of Pressman, Cloud Dancer "signifies a more sustainable choice for the sustainability-minded," which could mean avoiding the need to purchase new items at all.

FINALLY, a fashion trend for the inherently lazy. An empty canvas, so to speak. A cocoon of calming neutrality amid the noise. I'm convinced, I get it. Are you planning a monochrome palette for your personal style?

Not a chance. Have you ever tried to clean tomato sauce stains from a light garment? I could do without more laundry disasters in 2026.

I do own a pair of formerly pristine Birkenstocks, and those never go out of style.